Capabilities | CIVILIAN Ad Agency Chicago | Human-to-Human Advertising
Civilian CVLN

Capabilities

Building your brand starts by building more genuine connections

CIVILIAN is a performance marketing agency with a humanistic approach designed to create real feeling, inspire real behavior and ultimately foster long-term engagement, loyalty and advocacy, to drive real business growth.

We partner with clients to take on their biggest business challenges, helping them navigate the dynamics of the Human Era. Because no matter how you define yourself (think B2C, B2B, B2B2C), it’s all about H2H. Human-to-human advertising that builds meaningful bonds between your brand, your company, your employees—and your customers.

At first, this approach may sound overly simplistic. Or even feel like common sense. But in an industry where hyperbole and rhetoric seem to rule, we consider it a humbling reminder that every brand is strengthened, or weakened, in every interaction with your customer or prospect.

We all share a common bond

More than strategic insight that fuels our creative ideas and integrated marketing communications, the Common Bond is the heartbeat of CVLN. It lives at the core of everything we do. Inspiring our work, strengthening our client relationships and shaping our culture.

When it all comes together, it’s a thing of beauty. Read our Cancer Treatment Centers of America case story.



Bringing it to life

From digital marketing and social media, to traditional channels and relationship marketing, we can activate your brand across any medium to help drive your business forward.

Strategy

  • Business Analysis & Strategy
  • Brand Planning & Positioning
  • Audience Analysis & Segmentation
  • Market Research

Creative

  • Brand Identity
  • Content & Storytelling
  • Breakthrough Creative Concept Development
  • Branded Life Intersections

Communications

  • Messaging Strategy & Architecture
  • Integrated Campaigns
  • Full Life Cycle Marketing
  • Customer Experience

Optimization

  • Attribution Modeling
  • Conversion Rate Optimization
  • Creative & Messaging Optimization
  • Closed Loop Reporting

If you’re looking for full end-to-end marketing, from media through public relations and global communications, we’ve got you covered. CIVILIAN is part of MDC Partners, one of the fastest-growing, most influential communications networks in the world. When you join us, you have access to the best of the best, in almost every area of the industry.