Cancer Treatment Centers of America | CIVILIAN Ad Agency Chicago
Civilian CVLN

Bringing new life to healthcare advertising helps a cancer center emerge as one of the best perceived brands in the country

When we started working with Cancer Treatment Centers of America (CTCA) over 16 years ago, they had an important story to tell but very little brand awareness. And even less market share.

Better than any advertising slogan or tagline could ever communicate, our growth strategy centered on the authentic Common Bond that CTCA shares with every one of their patients, the Mother Standard of Care. It’s their founding belief that all patients have the best chance to beat their cancer when they receive the most well-rounded, coordinated care possible (the kind of care doctors would want for their own families).

The Common Bond

Care that never quits

CTCA treats people with the same determination, empathy and compassion that they would treat their own mother

The result: Powerful stories of survival, motivational PSAs, and spotlights on clinical expertise and leading-edge treatment options demonstrated CTCA’s relentless pursuit of finding better ways to help people beat cancer. In all, eighty-seven percent of new patients have been a direct result of our campaigns, ultimately transforming Cancer Treatment Centers of America into one of the top 10 best perceived brands in the country for three straight years—and the number one hospital brand.

Case Stories