University of Chicago Booth | CIVILIAN Ad Agency Chicago
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Flipping the script: challenging prospects to generate quality leads

The Executive Education Program at Chicago Booth is consistently ranked among the world’s best. But in this extremely competitive sector, touting a high ranking doesn’t necessarily translate into high enrollment numbers. We partnered with the Booth marketing team to develop a digital marketing campaign that focused less on the program and more on their sought-after executive prospects: challenging them, tapping into their ambitions and hitting on their professional instincts.

The Common Bond

Embrace the Challenge:

At Booth, ideas get challenged, rigorously, and the type of students that excel here are those that rise to the occasion

The result: We surpassed our goals in lead generation and conversion, and are now in phase two of the campaign with even more aggressive targets in sight.

Case Stories