Empowering baseball players and fans to express their winning individuality
Partnering with Wilson Sporting Goods, CVLN concepted, designed and built their very first web-based app that gave fans the ability to customize their own baseball glove. Encouraging further love of the game, this celebration of self-expression was encouraged and activated through digital media and social media efforts.
The Common Bond
Cheering on Self-Expression
Being free to be ourselves emboldens us to perform at our best
The result: Not only did our digital campaign result in the sale of over 200 gloves in the first 60 days after launch, Wilson has since expanded its online customizable tool to give fans across a variety of sports the uniquely designed equipment they can truly call their own.