Civilian CVLN

Great work only becomes great through research, strategy, creativity and a strong team chemistry that brings it all together. We’ve pulled a few examples to give you a look at some of the ways we’ve inspired people to action.

CVLN Mini Stories

Wilson Website Application Design

Ways We Connected

Web-based application design

App development

Banner ads

Social media content

CIVILIAN uncovered a key trend among teens and young adults – the desire for personalization and self-branding – to help Wilson stand out in the commoditized world of baseball gloves. We developed a one-of-a-kind custom glove web app that caught fire and generated almost 85,000 total brand impressions within the first 60 days of launch.

CVLN Mini Stories

U.S. Cellular Customer Retention

Ways We Connected

Data analytics

Email

Direct mail

Production

Newsletters

In-store promotional campaigns

Landing pages

Over a 10-year span, CIVILIAN helped US Cellular maximize customer Lifetime Value (LTV) and rank highest in customer retention, all in the hyper-competitive wireless industry. We did this through a data-driven approach that enabled us to create personalized communications with relevant cross-sell and up-sell offers that were based on customer interests and usage behavior.

CVLN Mini Stories

Kellogg School of Management Lead Generation / Acquisition

Ways We Connected

Data analytics

List purchasing

Production

Email

Banner ads

Direct mail

Branded collateral

Who did the top marketing school in the country turn to when they needed help with their lead generation marketing efforts? CIVILIAN. We analyzed Kellogg’s student data to craft a smart prospect segmentation strategy that allowed us to create relevant, customized communications that generated more leads more efficiently.

CVLN Mini Stories

Harley-Davidson Financial Services

Ways We Connected

Research/ethnography

Dealership signage

Direct mail campaigns

Print ads

Production and branded collateral

Using a social-ethnographer that spent weeks living with bikers in Sturgess and Daytona, CIVILIAN uncovered the connective tissue that bonds the hard-core biker and the weekend warrior – freedom. For the biker, it means freedom from the “man.” For the weekend warrior, it means freedom from life’s daily routine. We applied this strategy to help launch Harley-Davidson’s financial institution, Eagle Mark Financial.

CVLN Mini Stories

TransUnion/TrueCredit Customer Acquisition

Ways We Connected

Branded-response TV

Banner ads

Print ads

Package design

When your top competitor is significantly out spending you and they are offering a “free” product, you need to take an entirely different approach to stand out. CIVILIAN did precisely that, building an advertising campaign called “TrueStories” that capitalized on the core brand promise. This powerful campaign increase revenues by 30% for TrueCredit and effectively repositioned “FreeCreditReport.com” as the gimmick it was.

CVLN Mini Stories

Honeywell Analytics Website Redesign

Ways We Connected

Website content development and redesign

Customer research

Data analytics

CIVILIAN helped Honeywell Analytics create a digital experience that was more streamlined, instructional, solution-oriented and humanized, making it easier for customers to find the right gas detection product that just might save their life.

CVLN Mini Stories

The Elysian Hotel Multi-Channel Digital Campaign

Ways We Connected

Banner ads

Social media campaign

Mobile

Landing pages

Data collection

The Elysian Hotel was the nicest hotel that no one knew about, so CIVILIAN helped them activate their brand through a socially driven digital and mobile campaign that showcased the hotel in all its five-star beauty. We effectively brought the hotel to life by generating over 32 million total brand impressions at an average cost per click under a dollar ($0.81)—helping put The Elysian on the digital map.

More great ideas are still to come

If you like what you see, give us a call. We’d love to share more of our work with you, introduce you to our team and talk about how CIVILIAN can help you connect with more customers. Contact Gary Gentry at 312.923.7385 or gary@civilianagency.com.

CVLN Fun Fact

Our prez Tim has visited over 60 countries... and hasn’t been thrown out of one.